Creative Process

It's all about the process.

I have been designing for over 8 years with some of the largest companies in the world and through these years I have trained my eye and fine-tuned my design process to become the designer that I am today. I still push myself every day to become better and better because I truly love what I do.

01/ Concept

Everything starts with the concept, what is the main BIG idea that's going to hold everything together and tie back too as everything is designed.

02/ Create

After the idea is fully thought out, now we can start creating assets. Where will the creative be viewed? Print, Digital, whatever it is, it needs to function and stand out.

03/ Inspire

What's the point of creating something if it's not going to make the viewer feel something? My main goal when designing is to make the viewer feel that connection. That's what makes people fall in love with your brand.


  • Michael is one of the best designers I've ever worked with. Not only is he incredibly talented, but he's passionate about learning and growing. He works with a smile and was an absolute pleasure to collaborate with. I hope we can work together again soon. Devorah Rosenzweig - New York Cruise Lines

  • I hired Mike to fill a tough role. NYCL is an operations-centric organization. The right designer had to be able to deliver great ideas, work fast, be highly resilient and be a strong team player. Mike fit that bill to a "T". He is a talented designer with versatility in all media. He has a "can do" attitude and a strong work ethic. He is persuasive and a strong leader--a definite asset to any team he is on. Jason Hacket - New York Cruise Lines

  • Michael is really wonderful to work with. His positive "can-do" attitude is contagious and his creative problem-solving skills are perfect for our team. Highly recommended designer. Maria Zoeller - Starwood Hotels


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