I have been designing for over 8 years with some of the largest companies in the world and through these years I have trained my eye and fine-tuned my design process to become the designer that I am today. I still push myself every day to become better and better because I truly love what I do.
Everything starts with the concept, what is the main BIG idea that's going to hold everything together and tie back too as everything is designed.
After the idea is fully thought out, now we can start creating assets. Where will the creative be viewed? Print, Digital, whatever it is, it needs to function and stand out.
What's the point of creating something if it's not going to make the viewer feel something? My main goal when designing is to make the viewer feel that connection. That's what makes people fall in love with your brand.