Being part of the Blink Fitness team was a great experience and a fun brand to work on. The team consisted of myself, an Art Director, and a Copywriter that were responsible for all of Blink's marketing materials, gym signage, and anything else needed to drive the business. Being able to help develop and grow a new gym in a competitive market was very rewarding.
Every Blink that opened needed a Pre-Sale office so members could join before the gym opened. We were in charge of all the graphics and the customer flows for all of these locations.
We worked with an agency that developed this shocked & surprised campaign which we then took and enhanced the copy a bit. I was in charge of implementing it across all our exterior signage points all across New York.