A supply house in Brooklyn needed branding and a product catalog.

Being that the heating and electrical trade is predominately male, I used darker colors and created a masculine feel to help make Meller appeal to their target market. I told Meller I was going to make them the cleanest product catalog they have even seen. Using a system of different flexible grids and limiting each pages photos, this task was accomplished.

Services Provided:
  • Art Direction
  • Branding
  • Catalog Design
  • Apparel



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