New York Cruise Lines

Overview

The leader of hospitality and sightseeing on the water in New York City.

I was the Art Director and Senior Designer for New York Cruise Lines for over three years. I was in charge of overseeing all of the creative across all of their brands, which consisted of Circle Line Sightseeing, World Yacht, The BEAST Speedboat, North River Lobster Company.

Circle Line Premier

Circle Line wanted to offer an upgraded ticked option, which would give customers access to private viewing area's, upgraded seats an other exclusive perks. I was tasked with making the logo for Circle Line Premier and coming up with how we should market it online along with what each touch point should look like and function.

World Yacht Weddings

World Yacht wanted to update their Wedding image to attract the higher end target market. I was tasked with creating what this updated style looked like and how it was implemented on the take aways, menus, and ads. Keeping everything very clean and luxury feeling was the goal.

The BEAST Speedboat brand refresh
and food cart design.

The BEAST needed a brand refresh. I wanted the brand to feel more aggressive and be able to stand out no matter where it lived just like the boat itself. Using a grittier typeface and a photo treatment that was bright green made it always pop. I carried this brand style across to a food cart that we placed in front to boat for customers to enjoy called THE BEASTRO.